Juho Hamari just published a PhD dissertation discussing gamification from the point of view of Information Studies. “This dissertation presents two studies in which gamification is linked to IS/marketing theory. The first study links marketing literature with observations drawn from actual games on how game developers use game mechanics in their services as means of marketing. The second conceptual study forms a definition of gamification, arrived at by triangulating theories taken from game studies, motivational psychology, service marketing and IS/HCI”.

Download the thesis for free at https://aaltodoc.aalto.fi/handle/123456789/15037