As interactive experiences, and especially games, have grown and become an accepted medium the quality expected from them has also changed. Whilst the best writing and inspiring ideas used to lurk in thick rulebooks and the text heavy adventures of computers in the 80′s all these media have been thrust, blinking, into the spotlight. Here they come under the scrutiny of critics, including established authors, and in this rude awakening they are also recognised for their impacts and affects on society. Games like Special Ops: The Line and Skyrim provide us with massively different experiences but are lauded for the worlds they have created and issues which they address.

Read about the need for professional writers in video games in this article: http://www.bleedingcool.com/2014/03/23/interactive-story-in-gaming-something-old-or-something-new/