Article: On the design of Doodle Jump

Three Secrets Of The Only 5 Year Old iPhone Hit AppIn March 2009, an iPhone app called “Doodle Jump” debuted and entered rapidly the Top 20 paid download chart. Apple’s iPhone app platform was still in its infancy and nobody realized just how huge the content empire would be. One early app hit held on for half a decade of app industry turmoil. Five years later, Lima Sky’s platform jumper is still a Top 30 mainstay. It is the only iPhone app with this kind of longevity. Igor Pusenjak, the quirky and intense cocreator of the game, has a very clear and idiosyncratic vision of how to run the one-game empire he built with his brother.