#advergame for Adidas. Not really… – Gabriele Ferri’s research blog

#advergame for Adidas. Not really playful, but maybe it's effective for brand awareness http://flip.it/U2AF6

I like games, especially those connecting people to places through pervasive technologies.

I work at the Amsterdam University of Applied Sciences where I am co-coordinator of the M.Sc. program in Digital Design.
I am also tenured lecturer in Design Ethics, as well as researcher in Play & Civic Media.

I have co-edited the volumes A Lab of Labs: Methods and Approaches for a Human-Centered Design and Interactive Digital Narrative: History, Theory and Practice, as well as the journal issue G|A|M|E 5(1) Games on Games. Game design as critical reflexive practice.

Read my CV, browse my publications and connect with me on LinkedIn