A PhD thesis by Steven Boyer at the University of Glasgow. From the abstract: “This thesis investigates how the digital games industry conceptualises its audiences in both the United States and the United Kingdom. Adapting the term “audiencemaking” from mass communication research, this thesis identifies three key phases of the “playermaking” process in the digital games industry. [It also provides] a comparison between the US neoliberal definition of both the industry and players as primarily market entities and the UK creative industries approach struggling to balance cultural concerns while safeguarding domestic production and inward investment”.
Read the full thesis for free at http://theses.gla.ac.uk/4925/