“To Gamify Means to Make People Play”. Certain words and concepts become fashionable at particular moments in time, and “gamification” is certainly a buzzword in these days. Researcher Oriol Ripoll proposes a very balanced and non-hyped article: good gamification is not necessarily aimed at making users more faithful to a brand, or at controlling their actions. It is simply about making making people play.
Read the full article at http://blogs.cccb.org/lab/en/article_gamificar-vol-dir-fer-jugar/