Article: To Gamify Means to Make People Play

“To Gamify Means to Make People Play”. Certain words and concepts become fashionable at particular moments in time, and “gamification” is certainly a buzzword in these days. Researcher Oriol Ripoll proposes a very balanced and non-hyped article: good gamification is not necessarily aimed at making users more faithful to a brand, or at controlling their actions. It is simply about making making people play.

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