MA Thesis: The Cross-Media Journey of Muddle Earth. Design, Narrative and Brand Consistency in Game Adaptation

MA Thesis “The Cross-Media Journey of Muddle Earth: Design, Narrative and Brand Consistency in Game Adaptation”, by Claudio Franco, University of London

Abstract: A study of game production in the context of cross-media strategies, it follows the adaptation journey of the Muddle Earth IP from a book, into a TV series, and finally into a game.

Free download at: http://transmediabooks.wordpress.com/ma-thesis-the-cross-media-journey-of-muddle-earth/